Misleading

Amazon Asks Judge To Dismiss Claims Over ‘Misleading’ Ads

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Home furnishings and kitchenware store Williams-Sonoma has no grounds to sue Amazon over allegedly “misleading” search ads and email promotions for Williams-Sonoma products, Amazon argues in new court papers.

“Williams-Sonoma would like to be the only website that sells genuine Williams-Sonoma products. But the law doesn’t give it that power,” Amazon argues in papers filed Tuesday with U.S. District Court Judge Elizabeth Laporte in San Francisco.

Amazon’s argument comes in response to a lawsuit filed by Williams-Sonoma in December, when the company alleged that Amazon created an unauthorized store on its site, and used “misleading” search ads and emails to wrongly suggest it is an authorized Williams-Sonoma retailer. One Google search for the phrase “williams sonoma” returned with a headline that included the phrases “Williams & Sonoma at Amazon” and “Amazon Official Site,” according to the original complaint.

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