Misleading

Tennessee officials working to curb misleading ads for unlicensed daycares

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Officials in Tennessee are working together to protect parents from misleading advertising by unlicensed daycare operations. 

The Tennessee Dept of Human Services, Department of Consumer Affairs, and Attorney General Herbert H. Slattery III have been conducting an industry-wide investigation of online childcare advertisements. These efforts include a letter from AG Slatery to Care.com, Inc. to bring misleading childcare ads to Care.com’s attention and seek their help in addressing this problem.

In recent years many unlicensed daycare providers have increasingly used websites like Care.com to advertise their services. In some cases, providers falsely claim to be state licensed, including the unlicensed Knoxville daycare that was shuttered last year after two twins drowned in a pool.

 

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