Misleading

UK’s first vegan ‘cheese’ monger is misleading customers, dairy industry complains

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The dairy industry is taking action against the first vegan cheese monger, arguing that calling plant-based products “cheese” is “misleading”.

La Fauxmagerie, which opened in Brixton, South London, sells artisan cheese made from plant-based sources such as coconut oil and blended cashews.

It is the first 100 per cent vegan cheese monger to open in the UK.

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