Misleading

ACCC sues Samsung for ‘misleading’ water-resistant claims on Galaxy phones

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The consumer watchdog is taking Samsung to court, accusing the technology company of misleading consumers by telling them that many of the four million Galaxy phones sold in Australia were water resistant, while knowing they were not.

The Australian Competition and Consumer Commission has instituted federal court proceedings against Samsung, alleging the electronics giant misled and deceived customers with its claims about various Galaxy phones across more than 300 advertisements since February 2016.

Ads across social media, online, TV, billboards, brochures and other media depicted the phones as being water resistant and showed them being used at pools and beaches, while Samsung also advertised them as being water resistant up to 1.5 metres for 30 minutes.

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