Adverting watchdog draws the line at misleading Botox promotion

by admin

The Advertising Standards Authority of Ireland (ASAI) upheld five complaints against advertisers according to its latest quarterly bulletin.

In one complaint upheld by the authority, posts on the Facebook page of the Eden Medical Group were deemed to be misleading.

The page featured before and after anti-wrinkle treatment photographs.

The complainant noted the posts in question to be misleading. She said it was her opinion that the before treatment photographs had featured the client with scrunched up features to make it appear that post treatment, when the client appeared with a relaxed expression, that all the lines and crevices had disappeared as a result of having the anti-wrinkle treatment.



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