Amazon found to be misleading shoppers with ‘bundled’ reviews

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Amazon has been caught misleading customers about the quality of products listed on its website by “bundling” reviews.

A study by the Guardian has found poorly-rated items regularly appear alongside recommendations of better-quality products due to the website’s bundling policy, rendering ratings useless in effect.

Various editions of books have been combined to make badly-translated versions of classic novels look highly-rated, while poorly-received remakes of films appear alongside rave reviews of the original.

The Guardian found badly-translated versions of Jane Austen’s Emma and Charles Dickens’s Great Expectations appear to have 4.5-star ratings.


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