Companies That Sift Through False News Online Are Creating A New ‘Trust Industry’

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Widespread false and misleading information online has given rise to a host of companies and nonprofits offering to sort through the noise. Slate has dubbed it the “trust industry.”

Gordon Crovitz, former Wall Street Journal publisher, and Steven Brill, former journalist and attorney, grew up in the world of journalism and noticed it was becoming increasingly difficult for people to tell what news was reliable. So, they co-founded NewsGuard, a for-profit company that rates news websites’ credibility and transparency.

“We thought we would try to apply a journalistic solution to that problem,” Crovitz (@crovitz), co-CEO of the company, tells Here & Now‘s Jeremy Hobson.

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