If it seems like fake news is everywhere, that may be because it is.
Falsehoods spread like wildfire on social media, getting quicker and longer-lasting pickup than the truth, researchers reported on Thursday.
A deep dive into Twitter shows that false news was re-tweeted more often than true news was, and carried further.
“Falsehood diffused significantly farther, faster, deeper, and more broadly than the truth in all categories of information, and the effects were more pronounced for false political news than for false news about terrorism, natural disasters, science, urban legends, or financial information,” the team, led bySinan Aral of the Massachusetts Institute of Technology, wrote in the journal Science.
“It took the truth about six times as long as falsehood to reach 1,500 people.”
And it wasn’t bots spreading most of the falsehoods, they found. It was real people doing most of it. Usually ordinary people, too, they found: so-called ‘verified’ users and those with many followers were not usually the source of some of the most popular untrue viral posts.Read More