People are horrified after a video surfaced online showing a woman licking a tub of ice cream in a grocery store and then returning it to the freezer.

A Twitter user posted the video on Saturday, calling the action “psychotic behavior.” In the clip, a person is heard egging on the woman to lick the Blue Bell Creameries Tin Roof flavored ice cream, and then telling her to put it back in the freezer.

People on Twitter were alarmed and made sure to let Blue Bell Creameries know. The company responded to their messages, assuring consumers that they “take the issue very seriously.”

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