Juul Targeted Children at Schools and Online, U.S. House Panel Says

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Juul Labs Inc., the dominant e-cigarette company in the U.S., spent more than $200,000 sponsoring programs in schools meant to “convey its messaging directly to teenage children,” and marketed to teens by recruiting online influencers, according to a report by a U.S. House subcommittee.

The programs, which took place as recently as last year, used Juul representatives or sponsorships to put on presentations at schools, summer camps and police-run community camps. They were billed as benign-sounding sessions on topics like “holistic health education,” according to the report.

The findings were presented Thursday as part of an investigation into youth e-cigarette use by a panel of the House Oversight and Reform committee. The panel said they gathered thousands of pages of documents to try to determine whether Juul had knowingly marketed to underage users. U.S. representatives called advocates and company executives to testify on Capitol Hill on Wednesday and Thursday, including Juul co-founder James Monsees and Chief Administrative Officer Ashley Gould.

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