NEW YORK, March 13, 2019 /PRNewswire/ — Today KIND Healthy Snacks (KIND), with support from foremost health and nutrition experts, filed a Citizen Petition urging the U.S. Food & Drug Administration (FDA) to update the nutrient content claim regulation. The current regulation looks at the quantity of a nutrient instead of the quality of the overall food, which enables food marketers to put these claims on unhealthy products. As a result, consumers are led to believe these items are part of a healthy diet and misled into purchasing them.
Nutrient content claims are misused on a variety of products, including sugary cereals and snacks and sodium-packed frozen dishes, which highlight beneficial nutrients but avoid calling out other less appealing aspects of the food.
“Dressing up empty calorie products by emphasizing a singular nutrient, like protein or fiber, versus the overall quality of the food is unfair to consumers,” says KIND Founder & CEO Daniel Lubetzky. “By bringing greater rigor to the use of nutrient claims, FDA can increase label transparency and help people better identify foods that contribute to a healthy diet, which KIND has long advocated for.”