Misleading indicators: Correlation is not causation

by admin

Apple’s glory days are all behind it and the way you can tell is that the company is more efficient at selling iPhones than it used to be.

Wait, what?

Writing for The Motley Fool, Natalie Walters asks “Are We Past the Golden Era of iPhone Launches?” (Tip o’ the antlers to Mickey.)

[ Further reading: Everything you need to know about iOS 12 ]

Most likely, but not for the reasons you think. The “golden era” of iPhone launches Walters refers to was back when people lined up but actually bought fewer iPhones than they do now.

Just a few years ago, Apple’s iPhone launch events were so popular that people were sleeping outside the stores to ensure they got their hands on one of the new models the day they came out.



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