A ‘misleading’ radio advert which claimed installing a smart meter could save consumers an average of 354 kilowatt hours (kWh) a year has been banned.
The advert for Smart Energy GB claimed consumers could save 354kWh a year on average with a smart meter – but the Advertising Standards Agency (ASA) says it was not made clear enough that this saving would be as a result of reducing household energy usage rather than installing the smart meter alone.
The ASA has ruled that the advert must not appear again in its current form.
What are smart meters?
Smart gas and electricity meters take automatic meter readings which are sent directly to your supplier, meaning you’re charged on what you actually use rather than an estimate.