Unless a person suffers from a food allergy or some other dietary restriction, there’s a good chance they will not even glance at the nutrition label. In fact, less than one-third of people report frequently reading the nutrition label, according to a 2018 study published in the Journal of the Academy of Nutrition and Dietetics.
Many consumers are tricked by “healthy” claims on the front of packaging, or placement of products in the health food or organic aisle.
To combat that, a new citizens’ petition asks the FDA to update its regulations for these claims, Fast Company reports. “We realized that the entire nutrient content claim regime was broken,” says Daniel Lubetzky, CEO of the snack company KIND, which worked with public health experts on the petition. Kind granola bars are known for their straight-forward packaging that list their sugar count on the front of each individual bar.