Misleading

Ticket master sued misleading prices

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The war against unscrupulous ticketing practices continues as Ticketmaster has been forced to pay $4.5 million as a settlement stemming from a Canadian investigation, which alleged that the ticketing agency was responsible for misleading prices online.

What was misleading about the prices was the mandatory fees that were added onto the advertised cost of the ticket. Canada’s Competition Bureau determined (in a report published by the Canadian government) “the price representations were misleading even though the amount of the fees was disclosed before consumers completed their transaction.”

The investigation also concluded that these fees added over 20 percent to the total cost and, in some cases, added on more than 65 of the advertised ticket prices.

As a result, Ticketmaster L.L.C., TNow Entertainment Group, Inc. and Ticketmaster Canada will pay a $4 million penalty and will be charged an additional $500,000 for costs incurred by the Competition Bureau.

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