Tyson Sued Over Deceptive Advertising

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Consumers have been misled, claim two consumer advocacy groups who have sued Tyson Foods, Inc., over the meat packer’s sustainability and environmental practices. Because consumers value animal welfare and sustainability, the suit alleges Tyson is able to sell its products at a premium by claiming that it adheres to both principles.

Food & Water Watch Inc. (FWW) and the Organic Consumers Association (OCA) accuse Tyson of false advertising, as the company uses its website, social media accounts and other avenues to portray its employees as “stewards of the animals” who are dedicated “to environmental leadership” and “protecting the planet.” In reality, the two nonprofits claim, Tyson’s business practices make a mockery of those professed values.

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