Verizon refuses to admit that its “first to 5G” commercials are misleading

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The advertising industry’s self-regulatory division has urged Verizon to stop claiming that it has America’s first 5G network, but Verizon claims that its “first to 5G” commercials are not misleading and is appealing the decision.

The National Advertising Division (NAD), an investigative unit managed by the Council of Better Business Bureaus, announced its recommendation to Verizon last week. The NAD investigated after a challenge lodged by AT&T, which has been misleading customers itself by renaming large portions of its 4G network to “5G E.” But AT&T’s challenge of Verizon’s 5G ads was “the first case involving advertising for 5G” to come before the self-regulatory body, the NAD said.

 

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