The City of Austin has spent more than $1 million on a new brand for the city.
One business owner has upset residents by saying: “Is it me or does Austin’s new logo look like a Credit Union? This is fugly.”
Austin introduced a new brand that took seven years of design. The fallout from this could be even worse than Cracker Barrel’s disastrous rebranding because Austin’s was funded with tax dollars.
Taxpayers are furious after learning that their leaders spent more than $1 million on the creation of a new brand for the city, while threatening to raise taxes in November.
Residents were furious when city hall unveiled its new moniker in 2018, after the name was approved and spent $1.1 million on a letter “A” that is green and blue.
Is it me, or does Austin’s new logo look like it’s a credit union’ One local business owner tweeted: ‘This is fugly.
Another tweeted: ‘It is revealed…Austin flushed a $1 million dollar down the toilet to create a crappy logo that nobody requested.
Chip Roy, a Texas Rep, called out the rebranding, saying city leaders wanted to “spend a million bucks on a brand rebrand and get rid of the cross, making it some kind of woke-looking symbol.”
Rep. Chip Roy (R-Tex.) blasted the plan during an appearance on “The Will Cain Show” saying that city leaders wanted to spend a million bucks on a rebrand and get rid of a crossed symbol, making it a “woke-looking band logo.”
He said that the Texas officials put symbolism before safety. “There are people in Austin who do not get their 911 calls returned. “You have people who have seen crime increase in Austin as they have cut, weakened and gutted the police force.”
