NASCAR icon Rick Hendrick and Speedway Motorsports have announced the launch of the Ten Tenths Motor Club, slated to open in 2025.
This 100-acre facility, located adjacent to the legendary Charlotte Motor Speedway, aims to attract motor enthusiasts and manufacturers from around the world, especially with the position just outside Turns 1 and 2 of the Speedway, near the Hendrick Motorsports campus.
At the core of the Ten Tenths Motor Club is the innovative Ten Tenths Circuit, a road course ingeniously designed by 24 Hours of Le Mans champion Alexander Wurz. The circuit boasts three distinct configurations: a 7-turn, 0.567-mile inner loop, a 13-turn, 1.1-mile short course, and a comprehensive 19-turn, 1.7-mile full circuit.
The expansive 20,000-square-foot Ten Tenths Clubhouse will house a members’ garage, ensuring secure, climate-controlled storage. Members can also unwind at the stylish cigar lounge, savor spirits at the bourbon bar, or enjoy a casual round on the indoor putting course. Off-road driving trails are an additional highlight.
A general view of th track during the NASCAR Cup Series Coca-Cola 600 at Charlotte Motor Speedway on May 26, 2024 in Concord, North Carolina. Rick Hendrick and Speedway Motorsports unveil the Ten Tenths Motor Club and track at Charlotte Motor Speedway.
David Jensen/Getty Images
Reflecting on the vision behind this endeavor, Marcus Smith, President and CEO of Speedway Motorsports, commented:
“Our vision for Ten Tenths is to create an experiential destination that can be enjoyed by everyone from professional race car drivers to high-performance driving enthusiasts and car collectors.
“It’s the most expansive property development at Charlotte Motor Speedway since we built zMAX Dragway in 2008, and further enhances our desire to innovate for the future.
“As the name Ten Tenths implies, we are going all out to create a place to celebrate the automobile unlike any other place in the world,” Smith added. “Our new project will become a centerpiece of community amongst individual automotive enthusiasts, commercial partners and manufacturers.”
Rick Hendrick echoed these sentiments, explaining:
“The opportunity to partner with Marcus and his brothers on a passion project like this is incredibly rewarding.
“I’ve had a special relationship with the Smith family for more than four decades. Not only do we share a love for automobiles and racing, we are aligned in our core values, our commitment to the local community and our overall vision for Ten Tenths. The collaboration thus far has been tremendous, and I can’t wait to see what our teams accomplish together as this exciting idea becomes reality.”
Hendrick added:
“In addition to a premier track design and driving experience, Ten Tenths will have unparalleled resources and infrastructure to support every customer and organization we touch.
“Just 20 minutes from Charlotte’s center city, it’s accessible by major thoroughfares and two nearby airports while being situated amongst a variety of lodging, shopping and entertainment options. Through our local network of service and collision centers, the facility will offer concierge vehicle maintenance and repair for nearly every exotic or high-performance car on the market. It’s a combination of amenities that cannot be matched in North America.”
The grand opening of the Ten Tenths Motor Club will be aligned with the inaugural Smith Heritage Invitational automotive experience on April 4-5, 2025.
