Fazit Beauty co-founder Aliett Buttelman is going viral online after Taylor Swift wore the brand’s glitter freckles, and the news reduced the business owner to tears.
On Monday, the pop star, 34, attended the Kansas City Chiefs game against the New Orleans Saints at Arrowhead Stadium to cheer on boyfriend Travis Kelce, 35. She donned the makeup patches on her cheeks and nose.
Upon hearing the news, Buttelman—who cofounded the brand with Nina LaBruna—took to her personal TikTok account to share a video of herself wiping away tears.
“POV youre [sic] a small business female founder and @Taylor Swift is wearing your brand @Fazit glitter freckles,” she captioned the post. “Im [sic] DYING #fazit #fazitbeauty #founder #taylorswift #chiefs #traviskelce.”
Over the clip, a message read, “When you find out Taylor Swift is wearing your glitter freckle brand at the Chiefs game.”
At the time of publication, the video racked up more than 4.9 million views on the platform with over 474,000 likes and more than 4,100 comments.
Fazit Beauty shared the clip to their own account as well, which garnered an additional 460,000 views, 35,000 likes and over 550 comments.
Taylor Swift shows off her glitter freckles before the Kansas City Chiefs and New Orleans Saints game on October 7. A co-founder of Fazit Beauty, who created the faux freckles, wept when she shared the news the star was wearing her product.
Jamie Squire/Getty Images
In the replies, fans shared countless positive remarks about the brand.
“I need glitter freckles for the Eras tour!! ❤️,” TikTok user @lakennmartin said underneath Buttelman’s post, referring to Swift’s wildly popular 2024 tour. “Yessssss you do!” Buttelman replied.
“We all need glitter freckles!!!!✨✨✨,” @the.life.of.lucca added in a comment with over 16,000 likes, to which Buttelman said, “Bejeweled!”
“be prepared to ship a ton of orders!!!” @swiftiemom1387 wrote in a message with more than 20,000 likes.
“Congratulations! Get ready to get real busy! Love it for you!!” @nicolegates2 chimed in. In response, Buttelman said, “Hahahaha! Oh all hands on deck right now.”
“Going to order them before they sell out!” @themodlittlemelanin said. “Yes!!!!” Buttelman responded.
“Congrats ✨💖,” Dove Beauty’s official TikTok account shared.
In a separate viral video with 3.3 million views, Buttelman revealed Fazit Beauty saw a 2,500 percent increase in sales in just 13 hours.
“Grateful to @Taylor Swift amplifying small female founded businesses and the @Fazit team 🫶✨,” she said.
The company has also seen an increase in social media followers. According to statistics provider Social Blade, Fazit’s Instagram account has added approximately 16,500 followers in the last 30 days, with 6,349 from Wednesday alone—so far. Meanwhile, on TikTok, 6,900 followers and counting have clicked the follow button on Fazit on October 9.
Newsweek reached out to Buttelman via social media for comment.
LaBruna shared her own message about Swift’s effect on Instagram and gave a shout out to Buttelman.
“I’m feeling overwhelmed with gratitude to everyone who’s supported me throughout this incredible journey building @fazitbeauty 🥹❤️” she wrote on Instagram, alongside articles written about the faux freckles. “So much love to my work wife @aliettbutts — couldn’t have done it without you!”
Currently, Fazit Beauty’s website is advertising glitter freckles as “the trend everyone’s talking about.” The makeup patches retail for $16.00 and come in a variety of colors including gold, silver and rose gold.
