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Florida’s largest insurer issues Hurricane Milton warning to policyholders

October 8, 2024
in Missleading
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Citizens Insurance, Florida’s largest insurer, has warned its policyholders to prepare themselves ahead of Hurricane Milton, which is expected to hit the state in the coming days.

“We’re asking storm-weary Citizens policyholders and all Floridians to again prepare themselves for a major hurricane,” Tim Cerio, Citizens’ President and CEO said in a press release.

“Now is the time to prepare. Pay attention and heed the advice of local emergency officials, Citizens will be there to assist soon after the storm passes.”

The insurer urged its policyholders to verify that the company has up-to-date contact and mortgage company information, and to ensure that all key property and family information is stored in a safe, waterproof location.

It also urges Florida residents to keep safe by packing a disaster supply kit, researching evacuation routes, and developing a family communication plan that includes emergency contact information.

Citizens Insurance was established as a state-backed insurer of last resort in response to Florida residents struggling to obtain policies amid a major surge in premiums among private insurers.

Despite its intended purpose of being an insurer of last resort, Citizens has become the largest insurer in the state.

Due to overwhelming demand, Citizens is set to transfer over 600,000 policies to private insurers starting in late October.

Home insurance prices have been driven up in the state due to the state’s vulnerability to hurricanes and tropical storms.

Hurricane Milton is set to hit the Sunshine State less than two weeks after it was ravaged by Hurricane Helene.

Florida Helene
Damaged houses after Hurricane Helene made landfall in Horseshoe Beach, Florida, on September 28, 2024. The state’s largest insurer has warned its policyholders to prepare themselves ahead of Hurricane Milton.
Damaged houses after Hurricane Helene made landfall in Horseshoe Beach, Florida, on September 28, 2024. The state’s largest insurer has warned its policyholders to prepare themselves ahead of Hurricane Milton.
CHANDAN KHANNA/AFP via Getty Images

The two back-to-back natural disasters are set to put further pressure on Florida’s already strained insurance market.

“With Hurricane Milton, insurers’ claims teams that may already be taxed after Helene will be under further stress,” Betsy Stella, the vice president of carrier management and operations at Insurify, told Newsweek.

She added: “Insurers are hoping that they priced premiums to match this season’s risk. However, it will be some time before they will know if that is the case.”

“What we do know is the market will be affected by inflated pricing of replacement materials, as well as by storm-chasing contractors, and fraud. All of this will likely drive up claim costs and could increase premiums in the future.”

Florida homeowners already pay the highest insurance premiums in the country, on average $11,163 a year, as of July 2024, according to data shared with Newsweek by the virtual insurance company Insurify. The national average premium at this time was $2,435 per year.

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