Anti-Trump Ads Target Swing State Porn Viewers: ‘Enjoy While You Can’

Porn viewers in battleground states may start to see an unlikely face on their screens at an inopportune moment: that of former President Donald Trump.

FTW PAC, a political action committee co-founded by friends Wally Nowinski and Matt Curry, is planning to run anti-Trump ads on select pornography website in swing states during the final two weeks of the election. The 10-second ad features a picture of the former president alongside the words” “Trump’s Project 2025 will ban porn.”

“Enjoy while you can,” the video tells viewers.

The strategy cooked up by Nowinski and Curry comes as polls show a growing number of young men, including many first-time voters, appear to be breaking for the former president in the waning days of the campaign. The duo says these are the voters they are trying to reach.

“Half of the Trump coalition is really into things like Project 2025’s abortion ban, porn ban and the conservative agenda, JD Vance,” Nowinski told Newsweek. “The other half is like Barstool Sports bros who just want to be left alone.”

“It’s an efficient way to reach a lot of young men and highlight an agenda that they might not be very happy with,” he said.

The 2024 election has put the nation’s gender gap on full display, with young men showing more support for Trump than ever before.

Although Vice President Kamala Harris leads among Gen Z women by a whopping 30 points, she’s only ahead of Trump by 4 points among Gen Z men, according to an NBC News poll from earlier this month.

That is the trend Nowinski and Curry are seeking to disrupt with their novel approach to outside political spending.

Part of the reason Trump has been able to make significant gains among young men is thanks to the “bro” culture he embraced after leaving office in 2021.

Over the last several months, he’s ramped up his appearances in those spaces, appearing on shows hosted by influencers like Tho Von, Logan and Jake Paul, Adin Ross and the Nelk Boys. The Nelk Boys, popular digital content creators, have even mounted a multi-million-dollar voter registration push aimed at getting more young men to the polls.

“Every young man, at a certain point in their life, has had some kind of insecurity, whether it be about their sexuality or whether it be about their future prospects or whatever,” Hasan Piker, a progressive commentator and popular Twitch streamer, told CNN.

“I think that a lot of a lot of these guys take advantage of that and present this false narrative that in order to be a man, you’ve got to be like homophobic,” Piker continued. “It’s like no, a real man is going to want to protect people who are marginalized.”

So far, FTW PAC’s ads have run on a limited basis in Pennsylvania. The group plans to scale up and run in more states by the end of the week, with another push closer to Election Day. As an independent PAC, Nowinski said they don’t communicate with either presidential campaign.

Nowinski is, however, beginning to see interactions online that have opened the conversation he and Curry hoped to achieve by launching FTW. Nowinski said he’s noticed Trump supporters fight over the ad on social media, with one camp arguing that the Republican nominee would never ban porn and others arguing that he should and that he intends to, clipping videos showing Trump advisers and acolytes promising a ban on pornography.

“It’s an unexposed fault line, and that is the reason why Trump doesn’t want to talk about the very conservative agenda that his team and JD Vance are cooking up with Project 2025,” Nowinski said.

“The gender gap is the dominant trend, the emerging trend in American politics,” he said.

“I’m not a male influencer or anything, but I am trying to get out this message to men: That this guy, who you might think is ‘king of the bros,’ actually has a very conservative agenda that is going to take away your porn, is going to ban abortion, is going to do all kinds of invasive, culturally conservative things and you should be aware.”

Piker told Newsweek that while the porn campaign is an “interesting concept,” he doesn’t think it’s enough to sway a growing rightward subculture among young men.

“A lot of them are anti-sex work and anti-porn, there’s an entire culture surrounding ‘porn addiction’ that even goes to extremes like ‘no fap’ which is repackaged as holistic self help to masculine men,” Piker said. “Those are the low-propensity voters Trump is going after.”

“Right-wingers hallucinate an alternate reality where a billionaire with 8 bankruptcies born with a silver spoon is a defender of the working class,” he added.

“They hallucinate a reality where Ben Shapiro is more masculine than someone like myself simply on ideological terms. It’s aspirational. They want to believe that simply being conservative makes you this masculine beacon.”