It has been confirmed that NASCAR Xfinity driver Ryan Ellis has a partnership with Tablo TV, an innovative brand in the digital television sector. This multi-race sponsorship agreement is a major step for both Ellis’s racing career and Tablo TV as it serves as their first jump into this kind of sponsorship deal.
The brand will be found on Ellis’s No. 43 Alpha Prime Racing Chevrolet Camaro at Phoenix Raceway on November 9 and extending into 2025 with primary sponsorship roles at the Las Vegas Motor Speedway event on March 15, and secondary roles in races at Nashville Superspeedway and Indianapolis Motor Speedway.
Ryan Ellis, a third-generation racecar driver with a legacy stretching back to his days in quarter midgets and go-karts, is transitioning to DGM Racing for the 2025 season to compete full-time in the NASCAR Xfinity Series. His stint with Alpha Prime Racing over the past two seasons has been marked by steady growth and increasing influence within the racing community. Ellis’s background reflects a rich history of racing achievements, having taken part in multiple NASCAR series and secured key roles in marketing and public relations with teams like Go Fas Racing.
“What Tablo has done is extremely innovative,” Ellis commented, via Sports Business Journal. “It gives everyone free access to sports and so much more. I know a lot of NASCAR fans are looking for ways to catch our races, and it’s great to know that I can direct them to Tablo for an affordable and easy way to never miss a lap.”
Ryan Ellis, driver of the #43 Classic Collision Chevrolet, walks the grid during qualifying for the NASCAR Xfinity Series Credit One NASCAR Amex Credit 300 at Homestead-Miami Speedway on October 25, 2024 in Homestead, Florida. Ryan Ellis has secured a multi-race sponsorship with Tablo TV.
Sean Gardner/Getty Images
This sponsorship arrangement aligns with Tablo TV’s mission to provide whole-home viewing and recording of over-the-air broadcast television, free of subscription fees. Their compatibility with devices ranging from iOS to smart TVs makes the service an appealing choice for tech-savvy audiences seeking budget-friendly solutions.
“As the father of a young child, I rarely can watch races or games with undivided attention, so the ability to record is essential for me. I’m really excited to welcome Tablo to the sport.”
Earlier in 2024, Ellis partnered with Snapchat for a groundbreaking sponsorship deal featured during the Xfinity Series race at the Chicago Street course. This collaboration highlighted Snapchat’s “Less Likes, More Love” campaign.
In addition to his racing pursuits, Ellis is known for his philanthropic efforts. As the founder of “Ryan’s Riders,” Ellis has extended his impact beyond the racetrack to assist children and families facing challenging circumstances.
With Ellis’s move to DGM Racing on the horizon, this is an exciting time for the driver.
