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Bill Belichick Does an About Face After CBS Interview, Fires Jordan Hudson as the PR Manager, Looks to Chicago Bears PR Group to Head Up PR Duties

May 13, 2025
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Bill Belichick Does an About Face After CBS Interview, Fires Jordan Hudson as the PR Manager, Looks to Chicago Bears PR Group to Head Up PR Duties
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Bill Belichick after the CBS interview doesn’t about face, releases Jordan Hudson as the PR manager and is now reaching out to the Chicago Bears to hire their PR firm

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Bill Belichick is making some big changes after a pretty awkward moment during his CBS Sunday Morning interview. When the interviewer asked how he first met Jordan Hudson, things got weird fast—before Bill could even answer, Hudson jumped in and shouted, “We’re not talking about that!” The whole thing went viral, and people started questioning her role in his life and career.

Now, Bill is reportedly looking for a new PR team to handle his media relations, and word on the street is that he’s considering Brandon Faber, a former Chicago Bears PR executive. If this move happens, it could mean Bill is trying to take back control of his public image and avoid any more uncomfortable media moments—especially as he promotes his new book, “The Art of Winning: Lessons from My Life in Football.”

Hudson has been involved in a lot of Bill’s professional affairs lately, even taking over Bill Belichick Productions after he parted ways with his longtime media advisor, Berj Najarian. Some people close to Bill have been wondering if she’s overstepping her role, and this latest incident might have pushed things too far.

Bill’s camp says Hudson was just trying to keep the interview focused on his book, but a lot of people thought she came across as defensive and unprofessional. Now, there’s growing speculation that Bill is re-evaluating her involvement in his business dealings, especially as he settles into his role with the University of North Carolina.

Beyond the interview, Hudson has reportedly been handling some of Bill’s business and media projects, like getting him to do a Dunkin’ Donuts Super Bowl commercial. But the way she’s been managing things has apparently raised some concerns, which might be why Bill is looking for a more experienced PR team to handle his image.

If Bill does bring in Brandon Faber, it could be a signal that he’s making a clean break between his personal and professional life. He seems to want to stay focused on his football legacy without any distractions. Whether Hudson stays involved or not is still unclear, but one thing’s for sure—the CBS interview definitely made him rethink a few things!

Bill Belichick is not a viral news maker, especially since his NFL ended, but he still someone that commands attention. Doing yoga on a beach holding up a juvenile 24 year old as she reimagines a Titanic pose is not the publicity a veteran news maker was prepared for. This certainly appears to be a calamity in the making, as it relates to University of North Carolina and the personal lives of both people. More to come

Staff Writer David R

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